Leadership Annual Gift Appeals

Includes a Live Web Event on 11/13/2025 at 12:00 PM (EST)

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- Early bird pricing available!
- Non-member - $295
- Member - Free!
- Regular Price after 10/18/2025 3:06 AM
- Non-member - $395
- Member - Free!
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Early bird discount - Save $100 by registering before Friday, October 17th

OVERVIEW

In annual giving - just as with nearly every other type of fundraising effort - the majority of the money raised will almost always come from a relatively small group of a campaign's top donors. That’s why it’s so important to develop personalized, high-quality appeals for this important group. Doing so will not only increase the chances that your appeals will stand out and get opened, but it will go a long way to making your best prospects and donors feel special and appreciated.

WHAT YOU'LL DISCOVER

Methods for identifying and segmenting leadership gift prospects.
Tactics for developing messages that resonate with leadership donors
Tips for scheduling and integrating your appeals across multiple channels.
Guidelines for analyzing and evaluating your efforts
Examples from other institutions, and more!

WHAT YOU GET

One log-in to the LIVE webinar
Link to watch a recording of the webinar following the live event
Your questions answered by industry leaders
Copies of the presentation materials and resources
Eligible for 1.5 points of CFRE credit
AGN Members get FREE webinar registration. Click here to learn more.

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Erin Bory

Executive Director, George Eastman Circle at University of Rochester

Erin Bory currently serves as Executive Director for the George Eastman Circle at University of Rochester, where she has held various roles. Her other experience includes work in media promotion. Erin holds a Bachelors, Management, Marketing from St. John Fisher University.

Michael McPhillips

Senior Director, Skidmore Fund at Skidmore College

Michael McPhillips currently serves as Senior Director, Skidmore Fund at Skidmore College. He previously led programs at Babson College and the College of Wooster. Michael holds a Bachelor’s Degree, History / Economics from St. Lawrence University and an MBA from Babson F.W. Olin Graduate School of Business

Meg Boucher (Moderator)

Director of Annual Giving at Hawken School

Meg Boucher currently serves as the Director of Annual Giving at Hawken School. She previously led programs at the College of Wooster. Her other experience includes work in communications. Meg holds a BA in Africana Studies from The College of Wooster and studied Swahili Language and Culture at University of Illinois Urbana-Champaign.