Introduction to Annual Giving

Recorded On: 09/21/2023


Are you new to the field of educational fundraising or an experienced advancement professional looking to review the fundamentals of annual giving? This plenary session will provide you with a framework for understanding the annual giving space, its basic terminologies, tools, and techniques, and the timeless and universal principles that lead to success. It's also a great starting point for new AGN Members and others who are just beginning to explore the training curriculum in AGN’s vast webinar library. 

Register now to begin your journey through the annual giving space and help prepare your institution’s pipeline for the future. 

This webinar is eligible for 1 point of CFRE credit.


  • Ideas for understanding the role annual giving plays in educational fundraising
  • Tips for thinking about the core concepts of annual giving strategy
  • Perspectives for engaging key constituencies
  • Methods for optimizing different solicitation channels
  • and more!

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Dan Allenby

Principal & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.


Recorded 09/21/2023  |  60 minutes
Recorded 09/21/2023  |  60 minutes