Increasing Young Alumni Engagement & Giving
Includes a Live Event on 06/03/2021 at 1:00 PM (EDT)
Save $50 off the regular price of $345 when you register by 5/7/21 | AGN Members are FREE!
Developing a lifelong philanthropic relationship with alumni begins in the first few years after graduation. Bombarding young alumni right away with direct and overly aggressive gift solicitations can be off-putting and may jeopardize the relationship. Finding the right engaging and even entertaining approaches to conveying the importance and impact of philanthropy at your institution can set the stage for loyal support for years to come.
Register now for your entire team to learn how to effectively engage and solicit recent graduates in a way that will lead to a lifetime of philanthropic support.
WHAT YOU'LL DISCOVER
- Tips for understanding the attitudes, interests, and unique position in life of young alumni
- Guidelines for developing a compelling case for their involvement and support
- Methods for coordinating direct appeals, social content, and other communications
- Tactics for engaging them through events, activities, and volunteer opportunities
- Examples from other institutions, and more!
WHAT YOU GET
- One log-in to the LIVE webinar; invite your entire team
- Link to watch a recording of the webinar following the live event
- Your questions answered by an expert
- Copies of the presentation materials and resources
- Eligible for 1.25 points of CFRE credit
- AGN Members get FREE webinar registration. Click here to learn more.
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Executive Director of The Penn Fund at the University of Pennsylvania
Emily Kernan is the Executive Director of The Penn Fund at the University of Pennsylvania, where she oversees all annual giving efforts targeted toward undergraduate alumni. Previously, she led the annual fund team at Rice University and held several positions in development at Lafayette College. Her instructional experience includes presenting for CASE and the Association of Fundraising Professionals (AFP), as well as teaching about annual giving at Rice's Center for Philanthropy and Nonprofit Leadership. Current Chair of the Annual Giving Directors Consortium (AGDC), Emily holds a BA in English from Binghamton University and an MS in Nonprofit Leadership from Penn's School of Social Policy and Practice.