Increasing Donor Retention

Recorded On: 11/08/2016


Donor retention is the cornerstone of a strong annual giving program. But it doesn't happen on its own. Recognizing consistent support, providing good stewardship and communicating the impact of regular giving are critical when it comes to developing a culture of philanthropy and establishing a community of loyal donors.

Register now for your entire team to learn how to strengthen donor loyalty and increase retention for your annual fund. 

This recording is eligible for 1.25 points of CFRE credit. 


  • Guidelines for building a donor loyalty society or consistent giving program
  • Tips for engaging volunteers and colleagues to support retention efforts
  • Methods for analyzing retention trends and opportunities
  • Examples that have worked at other institutions
  • And more!

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Colin Hennessy

Executive Director of The Penn Fund, University of Pennsylvania

Colin Hennessy is the Executive Director of The Penn Fund at the University of Pennsylvania, where he oversees all annual giving efforts targeted at undergraduate alumni. He's an active presenter with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. He holds a B.A. in Communications and Media Studies from The University of Iowa and a Doctorate in Higher Education Management from the University of Pennsylvania.


On Demand Training
Recorded 11/08/2016
Recorded 11/08/2016