Increasing Donor Retention

Recorded On: 11/08/2016

OVERVIEW

Donor retention is the cornerstone of a strong annual giving program. But it doesn't happen on its own. Recognizing consistent support, providing good stewardship and communicating the impact of regular giving are critical when it comes to developing a culture of philanthropy and establishing a community of loyal donors.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for building a donor loyalty society or consistent giving program
Tips for engaging volunteers and colleagues to support retention efforts
Methods for analyzing retention trends and opportunities
Examples that have worked at other institutions
And more!

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Colin Hennessy

With nearly 15 years of experience in annual giving and educational fundraising, Colin has led programs at the University of Iowa, the University of Pennsylvania, and the University of Chicago. His other experience includes work with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. Colin holds a B.A. in Communications and Media Studies from The University of Iowa, an M.P.A. in Public Policy and Administration from Iowa State University, and an Ed.D. in Higher Education Management from the University of Pennsylvania.