Increasing Annual Fund Leadership Gifts

Includes a Live Event on 09/10/2020 at 1:00 PM (EDT)

Save $50 off the regular price of $345 when you register before 8/14/20 | AGN Members are FREE!


In almost any fundraising effort, the majority of the money raised will come from a few top donors. Annual funds are no exception. Building a strong leadership giving program for your annual fund will not only help to achieve fundraising success today, it will also create a pipeline of future major gifts that will benefit your institution for years to come.

Register now for your entire team to learn how to build a strong leadership giving program for your annual fund.


  • Methods for identifying and researching annual fund leadership gift prospects
  • Tactics for soliciting prospects through direct mail, phone, email, and personal solicitation
  • Tips for engaging and stewarding prospects through events, gift societies, impact reports, and special recognition programs
  • Guidelines for evaluating your efforts
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • AGN Members get FREE webinar registration. Click here to learn more.

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Astria Smith

Senior Executive Director of Annual Giving and Alumni Relations, Southern Methodist University

Astria Smith is the Senior Executive Director of Annual Giving and Alumni Relations at Southern Methodist University, where she provides strategic leadership and direction for efforts that inspire donors’ ongoing and increased support. Her 2-decade advancement career has included various annual giving roles at SMU and development positions at Methodist Children’s Home. A speaker with CASE, Astria holds a BA in Psychology from Baylor University as well as master’s degrees from both Amberton University and Southern Methodist University.


Increasing Annual Fund Leadership Gifts
09/10/2020 at 1:00 PM (EDT)   |  75 minutes
09/10/2020 at 1:00 PM (EDT)   |  75 minutes Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering meeting ID 967 6190 9881. If you have any issues with the audio through your computer, we strongly advise you dial in using the phone number. International numbers available: