Increasing Alumni Participation

Recorded On: 03/01/2016


Alumni participation rates have been declining year-over-year for more than two decades leaving annual giving professionals under increasing pressure to buck the trend. In fact, two out of three annual giving programs report that alumni participation is a higher priority than raising money. Find out how some institutions have achieved success by combining traditional annual giving techniques with new and innovative approaches.

Register now for your entire team to learn how to increase alumni participation rates for your institution.

This recording is eligible for 1.25 points of CFRE credit. 


  • Strategies to increase alumni participation in a sustainable way
  • Tactics for leveraging direct marketing, volunteers and social networks
  • Tips to engage your entire campus community in making participation a priority
  • Examples that have worked at other institutions
  • And more!

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Erin Martinovich

Director of The Fund for Babson, Babson College

Erin Martinovich serves as Director of The Fund for Babson at Babson College and previously served as the Director of Marketing & Participation at Northeastern University. Her 20-year career in annual giving also includes leadership roles at Skidmore College, Hamilton College, and Philadelphia University. She is the Co-Program Chair for CASE's 2016 DI Conference and previously served as Co-Chair for STAFF's annual conference. She holds a B.A. in Public Communications from the College of St. Rose.


On Demand Training
Recorded 03/01/2016
Recorded 03/01/2016