Increasing Alumni Participation

Recorded On: 03/01/2016

OVERVIEW

Alumni participation rates have been declining year-over-year for more than two decades leaving annual giving professionals under increasing pressure to buck the trend. In fact, two out of three annual giving programs report that alumni participation is a higher priority than raising money. Find out how some institutions have achieved success by combining traditional annual giving techniques with new and innovative approaches.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Strategies to increase alumni participation in a sustainable way
Tactics for leveraging direct marketing, volunteers and social networks
Tips to engage your entire campus community in making participation a priority
Examples that have worked at other institutions
And more!

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Erin Martinovich

Director of The Fund for Babson, Babson College

Erin Martinovich serves as Director of The Fund for Babson at Babson College and previously served as the Director of Marketing & Participation at Northeastern University. Her 20-year career in annual giving also includes leadership roles at Skidmore College, Hamilton College, and Philadelphia University. She is the Co-Program Chair for CASE's 2016 DI Conference and previously served as Co-Chair for STAFF's annual conference. She holds a B.A. in Public Communications from the College of St. Rose.