Incorporating Video into Annual Giving

Recorded On: 10/23/2025

OVERVIEW

Gone are the days when promoting your annual fund is limited to written text. Video has exploded in recent years as a critical tool for promoting the importance of annual giving and its impact to donors. It not only offers a dynamic way to make the case for support but it presents a powerful way to showcase beneficiaries and motivate people to give. But like any form of content, video requires a sound strategy if you’re going to get the most out of it.

This webinar is eligible for 1.5 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives for thinking about the different ways to use video
Tips for developing a schedule that integrates videos across multiple channels
Guidelines for managing video production processes
Methods for tracking and evaluating your efforts
Examples from other institutions, and more!

WHAT YOU GET

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Kara Getkin

Director of Direct Marketing at University of Pittsburgh

Kara Getkin currently serves as the Director of Direct Marketing at University of Pittsburgh. Her other experience includes work in museum philanthropy. Kara holds a Bachelor’s in History, Political Science from The Pennsylvania State University and an MPA in Nonprofit Management from the University of Pittsburgh.

Laurel Palmer

Director of the Kalamazoo College Fund

Laurel Palmer currently serves as the Director of the Kalamazoo College Fund. Her other experience includes work in communications, member services and non-profit fundraising. Laurel holds an M.A. in Student Affairs Administration from Michigan State University and has completed coursework towards a Master of Public Administration from Western Michigan University.

Andy Clifton

Director of Philanthropy and Community Engagement

Forsyth Country Day School

Andy Clifton currently serves as the Director of Philanthropy and Community Engagement at Forsyth Country Day School. His other experience includes work in sustainability, global studies, and client development. Andy holds a Bachelor’s in Biology from North Carolina State University and a Master’s of Education from Wake Forest University.