Incorporating Incentives into Fundraising Appeals

Recorded On: 07/22/2021


Consumer marketers know that people love a good deal, which is why they offer coupons and run sales. The same concept can hold true in fundraising, where offering token gifts or “premiums” can be a great way to motivate donors to give. But it’s important to align your incentive offers with the most appropriate audiences and messages. Getting it right can help your solicitations stand out and give your prospects the extra nudge they need to say yes.

Register now for your entire team to learn how to incorporate incentives into your fundraising appeals.

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives for understanding the pros and cons of using incentives
  • Tips for crafting messaging that excites prospects without diluting a philanthropic purpose
  • Guidelines for fulfilling your offers while remaining compliant with gift crediting standards
  • Methods for analyzing your efforts and the return on your investment
  • Examples from other institutions, and more!

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Stephanie Odierno

Associate Director of Direct Marketing, University of Central Florida

Stephanie Odierno is the Associate Director, Direct Marketing at the University of Central Florida Alumni Engagement & Annual Giving, where she leads integrated marketing initiatives across the university and helped develop the university's first giving day and online ambassador program. Previously, she served in social media and online marketing positions for the UCF Alumni Association. Stephanie holds a BS in Marketing as well as an MBA from UCF College of Business Administration.


Incorporating Incentives into Fundraising Appeals
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