Incorporating Incentives into Fundraising Appeals

Includes a Live Event on 07/22/2021 at 1:00 PM (EDT)

  • Register
    • Early bird pricing available!
    • Non-member - $295
    • Member - Free!
    • Regular Price after 07/02/2021 3:00 AM
    • Non-member - $345
    • Member - Free!

Save $50 off the regular price of $345 when you register by 7/1/21 | AGN Members are FREE!


Consumer marketers know that people love a good deal, which is why they offer coupons and run sales. The same concept can hold true in fundraising, where offering token gifts or “premiums” can be a great way to motivate donors to give. But it’s important to align your incentive offers with the most appropriate audiences and messages. Getting it right can help your solicitations stand out and give your prospects the extra nudge they need to say yes.

Register now for your entire team to learn how to incorporate incentives into your fundraising appeals.


  • Perspectives for understanding the pros and cons of using incentives
  • Tips for crafting messaging that excites prospects without diluting a philanthropic purpose
  • Guidelines for fulfilling your offers while remaining compliant with gift crediting standards
  • Methods for analyzing your efforts and the return on your investment
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • AGN Members get FREE webinar registration. Click here to learn more.

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Stephanie Odierno

Associate Director of Direct Marketing, University of Central Florida

Stephanie Odierno is the Associate Director, Direct Marketing at the University of Central Florida Alumni Engagement & Annual Giving, where she leads integrated marketing initiatives across the university and helped develop the university's first giving day and online ambassador program. Previously, she served in social media and online marketing positions for the UCF Alumni Association. Stephanie holds a BS in Marketing as well as an MBA from UCF College of Business Administration.


Incorporating Incentives into Fundraising Appeals
07/22/2021 at 1:00 PM (EDT)   |  75 minutes
07/22/2021 at 1:00 PM (EDT)   |  75 minutes Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering meeting ID 924 7177 5815. If you have any issues with the audio through your computer, we strongly advise you dial in using the phone number. International numbers available: