For healthcare organizations, grateful patients are an increasingly important constituency. At the same time, they're a unique group that needs to be engaged, solicited, and stewarded in a structured and thoughtful way. Developing a strategy that compels them to give and cultivates their ongoing support can broaden and diversify your base of donors, generate more annual fund revenue, and strengthen a pipeline for future major gifts.
Register now for your entire team to learn how to develop a strong grateful patient fundraising program for your institution.
This recording is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Guidelines for understanding the fundraising opportunities and legal limitations of soliciting patients and their families
- Methods for identifying potential donors and segmenting prospect populations
- Tips for developing compelling messages and creating appeals that resonate
- Tactics for providing meaningful stewardship, retaining donors, and increasing levels of support over time
- Examples from other institutions, and more!
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Senior Director of Annual Giving and Engagement, Geisinger Commonwealth School of Medicine
Anthony Cernera is the Senior Director of Annual Giving and Engagement for Geisinger, where he oversees a broad-based engagement and solicitation strategy for a variety of clinical, research and educational programs. Prior to this role, he served as Director of Annual Giving and Alumni Relations at Geisinger, and led annual giving programs at Stony Brook University, the University of Scranton, and Sacred Heart University. A frequent conference speaker, Anthony holds a B.A. from Sacred Heart University and an M.Ed. in Educational Leadership from Concordia University. He is currently pursuing a doctorate in developmental psychology at Marywood University.