#GivingTuesday Strategy

Recorded On: 08/07/2018

OVERVIEW

First launched in 2012 as an alternative to the commercially-driven Black Friday and Cyber Monday, #GivingTuesday has become an enormously popular online movement. Its purpose is to celebrate and support philanthropy and to kick off the charitable giving season. Having a well-defined strategy for engaging your institution's donors and volunteers on #GivingTuesday can help ensure that you capitalize on the opportunity without overextending your resources or taking away from other important seasonal fundraising efforts.

WHAT YOU'LL DISCOVER

Tips for assessing opportunities and setting goals for the big day
Methods for creating an integrated communications calendar that includes email, social media, phonathon, and other channels
Tactics for engaging volunteers and campus partners to help spread the word
Guidelines for developing effective social content and maximizing your reach
Examples from other institutions, and more!

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Julia Motl Lowe

Director of Annual Giving Initiatives, Tufts University

Julia Motl Lowe is the Director, Annual Giving Initiatives at Tufts University, where she leads the strategic development, management, and implementation of high-impact annual fund projects. In her 15-year career in annual giving at Tufts, she served as coordinator and then director of the annual fund for The Fletcher School before focusing her efforts on annual giving strategy for almost a decade. Julia holds a BA in International Relations and German and an MA in Educational Studies from Tufts University.