Giving Days, or "flash campaigns," are gaining popularity in the fundraising world as a way to build excitement and urgency around giving while highlighting the impact of donor support. In addition to attracting new and reactivating past donors, Giving Days can also be an effective way to improve collaboration between departments and strengthen the sense of community around campus.
Register now to learn how to plan and execute a successful Giving Day for your institution.
WHAT YOU'LL DISCOVER
- Guidelines for setting goals, securing challenge gifts, and developing a project timeline
- Methods for creating an effective website and using social media to promote the event
- Tactics for engaging current volunteers and recruiting new ones
- Examples from different institutions
- And more!
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Director of the Annual Fund, The Spence School
Skylar Beaver is the Director of Annual Giving at Washington and Lee University in Lexington, VA where she oversees a multi-channel solicitation program including reunion giving, class agents, young alumni and student philanthropy. Previously, she served as the Director of the Annual Fund at Hobart and William Smith Colleges in Geneva, NY. She is an active member and past Chair of STAFF (Sharing the Annual Fund Fundamentals) and holds a B.A. in Sociology from Hobart and William Smith Colleges and an M.P.A. in nonprofit management from SUNY Brockport.