Giving Day Fundamentals
Recorded On: 10/01/2015
Giving Days, or "flash campaigns," are gaining popularity in the fundraising world as a way to build excitement and urgency around giving while highlighting the impact of donor support. In addition to attracting new and reactivating past donors, Giving Days can also be an effective way to improve collaboration between departments and strengthen the sense of community around campus.
Register now to learn how to plan and execute a successful Giving Day for your institution.
WHAT YOU'LL DISCOVER
- Guidelines for setting goals, securing challenge gifts, and developing a project timeline
- Methods for creating an effective website and using social media to promote the event
- Tactics for engaging current volunteers and recruiting new ones
- Examples from different institutions
- And more!
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Director of The Lawrenceville Fund, The Lawrenceville School
Skylar Beaver is the Director of The Lawrenceville Fund at The Lawrenceville School. A frequent CASE presenter and past Chair of STAFF’s Sharing the Annual Fund Fundamentals, she brings more than a decade of advancement experience to her work with AGN. Previously, she led annual giving efforts at The Spence School, Washington and Lee University, and Hobart and William Smith Colleges. Skylar has a B.A. in Sociology from Hobart and William Smith Colleges and an M.P.A. in nonprofit management from SUNY Brockport.