Gamifying Annual Giving Campaigns

Recorded On: 01/29/2019


One of the best ways to attract and engage donors—especially new and younger donors—is to make giving fun. Many annual giving programs are now doing this by “gamifying” their fundraising efforts through time-bound campaigns and challenges that leverage a spirit of competition to create a sense of urgency around a shared goal. Finding opportunities to integrate gamification into your annual giving strategies through crowdfunding, giving days, or special micro-campaigns can help your appeals get noticed and improve fundraising results.

Register now for your entire team to learn how to incorporate gamification into your overall annual giving strategy.

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives on the concept of gamification and different models for implementation
  • Methods for creating and marketing integrated campaigns that leverage gamification, and setting thorough rules for the game
  • Tips for recruiting and preparing volunteers to support your efforts
  • Recommendations for assessing and communicating results
  • Examples from other institutions, and more!

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Jeremy Allen

Senior Director of Annual Support and Advancement Communications, UNC Kenan-Flagler Business School

Jeremy Allen is Senior Director of Annual Support and Advancement Communications at the University of North Carolina, where he oversees a comprehensive annual giving and alumni communications strategy for the Kenan-Flagler Business School. Previously he worked in advancement at Elon University and University of Northern Colorado and, early in his career, served as a high school history teacher at Noble Academy. He is an active volunteer with CASE and Founding Member of the Alumni Board at Cary Academy. Jeremy holds a B.A. from Elon University and an M.A. from the University of North Carolina at Greensboro.


Live Webinar
01/29/2019 at 1:00 PM (EST)   |  75 minutes
01/29/2019 at 1:00 PM (EST)   |  75 minutes