Fundamentals of Campaign Planning

Includes a Live Event on 04/06/2021 at 1:00 PM (EDT)

  • Register
    • Early bird pricing available!
    • Non-member - $295
    • Member - Free!
    • Regular Price after 03/13/2021 12:00 AM
    • Non-member - $345
    • Member - Free!

Save $50 off the regular price of $345 when you register by 3/12/21 | AGN Members are FREE!


Most educational institutions today are either preparing for, in the middle of, or concluding a multi-year fundraising campaign. These initiatives help align an organization's long-term strategic plans with the goals and priorities of its advancement operation. But in order to be successful, all advancement staff and volunteers need to understand the basic principles, processes, and timelines of campaign planning. This empowers everyone to participate and make their own unique contributions to the effort.

Register now for your entire team to learn about the fundamentals of comprehensive campaign planning.


  • Guidelines for setting goals, determining resource requirements, and establishing performance benchmarks
  • Suggestions for creating a timeline of important milestones, events, and activities
  • Tips for developing a brand and messages for donor communications, case statements, and other collateral
  • Methods for engaging volunteers, prospects, and donors at the appropriate times and in the appropriate ways
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Allison Schneider

Deputy Director, Advancement Operations and Campaign, University of California San Diego

Allison Schneider is the Deputy Director, Advancement Operations and Campaign at the University of California San Diego, where she oversees campaign planning and communications. In addition to nine years of increasing responsibility and impact in advancement at UC San Diego, Allison's 15-year nonprofit career has focused on strategic project management and communications, including roles at UCLA and the Kaiser Family Foundation. She is a Certified Nonprofit Professional (CNP) and certified in Equity and Inclusion through the Nonprofit Leadership Alliance. Allison holds an MA in Nonprofit Leadership and Management from the University of San Diego, and a BA from Stanford University.


Fundamentals of Campaign Planning
04/06/2021 at 1:00 PM (EDT)   |  75 minutes
04/06/2021 at 1:00 PM (EDT)   |  75 minutes Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering meeting ID 954 0136 8587. If you have any issues with the audio through your computer, we strongly advise you dial in using the phone number. International numbers available: