Forecasting Fundraising Results

Includes a Live Event on 07/21/2020 at 1:00 PM (EDT)


One of the first—and most critical—steps in any fundraising effort is forecasting potential results. Doing so empowers advancement teams to establish priorities, set realistic goals, and develop appropriate budgets and staffing plans. This is true for all types of fundraising initiatives—from comprehensive campaigns and capital projects, to annual giving efforts such as direct appeals, giving days, or crowdfunding. And while predicting outcomes is always useful, it’s especially important during unusual times when standard sources of revenue may be less certain.

Register now for your entire team to learn how to successfully forecast fundraising results for the months and years ahead.


  • Tips for understanding basic terminologies and techniques used in forecasting
  • Guidelines for assessing internal factors like past performance, resources, and donor prospect pools as a way to gauge program potential
  • Tactics for taking external factors into account, such as the economy, the political climate, and the attitudes and perceptions of the institution’s constituents and donors
  • Methods for determining timelines, quantifying predictions, and communicating forecasts to program managers and institutional leaders
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

John Gough

Senior Executive Director for Advancement Data Operations and Strategy, University of Texas at Austin

John Gough is the Senior Executive Director for Advancement Data Operations and Strategy at The University of Texas at Austin, where he oversees the gift processing, data quality, and reporting & analytics teams. Previously, he held Data Analytics positions in Institutional Advancement at the University of Illinois at Urbana-Champaign. He has also served as an adjunct lecturer at UIUC’s School of Information Sciences and as a visiting lecturer to UT Austin’s Department of Economics. John holds an MS in Library and Information Science, Data Curation from UIUC; an MA in French Literature from NYU; and a BA in French Language & Literature from University of Utah.


Forecasting Fundraising Results
07/21/2020 at 1:00 PM (EDT)   |  75 minutes
07/21/2020 at 1:00 PM (EDT)   |  75 minutes Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering meeting ID 940 5761 9804. If you have any issues with the audio through your computer, we strongly advise you dial in using the phone number. International numbers available: