Establishing Donor Loyalty

Includes a Live Web Event on 03/19/2026 at 12:00 PM (EDT)

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- Early bird pricing available!
- Non-member - $295
- Member - Free!
- Regular Price after 02/21/2026 3:55 AM
- Non-member - $395
- Member - Free!
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Early Bird Discount: Register by February 20th and save $100!

OVERVIEW

Annual giving programs are tasked with developing sustainable sources of philanthropic support for their institution. One of the most effective ways to do this is by establishing donor loyalty programs that encourage regular giving habits and inspire donors (at every level) to make a gift each and every year. These programs not only help to create a positive experience for donors but they help to improve retention and participation rates in the near and long term.

WHAT YOU GET

Understanding of current trends and best practices
Insight into how other programs approach their work
Examples that you can incorporate into your own strategies
Chance to submit questions and chat with colleagues
Copies of all event materials
Opportunity to earn CFRE credit

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Megan Rajski

Assistant Vice President, Alumni Engagement and Annual Giving at Fairfield University

Megan Rajsky currently serves as Assistant Vice President, Alumni Engagement and Annual Giving at Fairfield University. She has previously led programs at the University of Chicago. Her other experience includes work in admissions and direct marketing. She holds a B.F.A. in Communications from Valparaiso University and an M.B.A. from University of Phoenix.

Vicki Rennecker-Nakayoshi

Director of Annual Giving and the Bessie Baker Society at Duke University School of Nursing

Vicki Rennecker-Nakayoshi currently serves as the Director of Annual Giving and the Bessie Baker Society at Duke University School of Nursing. She has previously led programs at Averett University and North Carolina State University. Her other experience includes a role as a Project Manager at NASA. Vicki holds a Bachelor of Science in Sociology from Averett University.

Margo Maas

Associate Director of Young Alumni & Student Engagement at Arcadia University

Margo Maas currently serves as the Associate Director of Young Alumni & Student Engagement at Arcadia University. She has previously led programs at West Chester University of Pennsylvania and the West Chester University Foundation. Her other experience includes work as an independent consultant in the beauty industry. Maas holds a Bachelor of Arts (B.A.) in Sociology and a Master of Science (M.S.) in Higher Education Policy and Student Affairs, both from West Chester University of Pennsylvania.