Engaging Young Alumni Through Events

Recorded On: 02/19/2019


Events serve a dual purpose when it comes to engaging young alumni. While helping alumni stay connected to one another and to their alma mater, events also steward current donors and cultivate prospective new ones. Whether you are focusing on small gatherings or looking for ways to include recent graduates in your institution’s larger activities, events can be a great way to advance your programs.

Register now for your entire team to learn how to plan and execute successful events for your young alumni.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for selecting dates, locations, and hosts
  • Tips for developing interesting programs that engage volunteers, donors, and prospects
  • Methods for promoting events through on and offline marketing channels
  • Strategies for following up with attendees after events are over
  • Examples from other institutions, and more!

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Samantha Harclerode

Associate Director, Young Alumni Giving Programs, University of Pennsylvania

Samantha Harclerode is Associate Director, Young Alumni (yPenn) Giving Programs at The University of Pennsylvania, where she oversees all student and young alumni giving programs for The Penn Fund. Her previous roles with The Penn Fund include Class Giving Director and Development Assistant. Prior to her move to higher education, Samantha spent several years working at social service non-profits. She holds a B.A. from Susquehanna University and an M.S. in Non-Profit/Public/Organizational Management from The University of Pennsylvania.


Live Webinar
02/19/2019 at 1:00 PM (EST)   |  75 minutes
02/19/2019 at 1:00 PM (EST)   |  75 minutes