Engaging Faculty in Donor Cultivation, Solicitation & Stewardship
Recorded On: 08/26/2021
Faculty can be one of a gift officer’s greatest assets. Involving them at the appropriate times during various stages of the donor cultivation, solicitation, and stewardship process can be tremendously helpful. But it can also have negative implications if not properly planned and coordinated. Taking time to get it right will not only result in a more positive experience for the faculty and donors—it will help to improve your overall fundraising results.
Register now for your entire team to learn how to engage faculty in your donor cultivation, solicitation, and stewardship efforts.
This webinar is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- How to understand the pros and cons of involving faculty, and the various roles they can play
- How to identify the right faculty and the right opportunities to engage them
- Ways to prepare and train faculty before, during, and after their involvement
- Strategies for engaging faculty in donor meetings, solicitations, and communications
- Examples from other institutions, and more!
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Director of Major Gifts
Franklin & Marshall College
Kristen Krista has more than 20 years of experience working in annual giving, alumni relations, and major gifts at liberal arts colleges and independent schools. She currently serves as the Director of Major Gifts at Franklin & Marshall College, where she utilizes a relationship-based approach for prospect outreach and coaches frontline fundraisers on her team. She has also held fundraising leadership positions at Wagner College and Gettysburg College. Kristen is an active volunteer in her community and serves as a USA Swimming Stroke and Turn Judge. She holds a B.A. from Gettysburg College.