End-Of-Year Appeals

Recorded On: 10/13/2016

OVERVIEW

The last few months of the calendar year and the fiscal year are both critical times for annual giving programs. End-of-year goals and deadlines can create a sense of urgency for your donor base that - if used correctly - can really boost your results. Having a plan in place for sending end-of-year appeals and motivating your constituents and volunteers will ensure that you acquire as many donors and raise as much money as possible for your Annual Fund.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Strategies to reach and solicit all your prospects using all of your resources when it matters the most
Guidelines for creating compelling messages that create a sense of urgency
Tactics that can be implemented quickly and don't cost a lot of money
Examples that have worked at other institutions
And more!

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Greg Knedler

With more than 25 years of experience in annual giving and educational fundraising, Greg has led programs at Troy University, the Air Force Academy Foundation, Georgia State University, and Auburn University. His other experience includes consultant work with K-12 private and charter schools. He holds a B.S in Marketing and an M.Ed. in Marketing Education, both from Auburn University.