The last few months of the calendar year and the fiscal year are both critical times for annual giving programs. End-of-year goals and deadlines can create a sense of urgency for your donor base that - if used correctly - can really boost your results. Having a plan in place for sending end-of-year appeals and motivating your constituents and volunteers will ensure that you acquire as many donors and raise as much money as possible for your Annual Fund.
Register now for your entire team to learn how to end your year on a high note.
This recording is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Strategies to reach and solicit all your prospects using all of your resources when it matters the most
- Guidelines for creating compelling messages that create a sense of urgency
- Tactics that can be implemented quickly and don't cost a lot of money
- Examples that have worked at other institutions
- And more!
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Associate Vice President for Development Services, United States Air Force Academy Endowment
Greg Knedler is the Associate Vice President for Development Services at the United States Air Force Academy Endowment where he oversees systems and operations across the division. His 20-year career in annual giving and advancement includes work at Georgia State University, Auburn University, and with K-12 fundraising consultation. He's a frequent presenter with CASE and holds a Masters in Marketing Education and a Bachelors in Marketing from Auburn University.