Email Strategy for Annual Giving

Recorded On: 05/12/2015


Email has become an essential part of every successful annual giving program. But making sure your emails get opened, read and most importantly yield a response requires a lot more than just a catchy subject line. It requires authenticity and creativity as well as thoughtful attention to content, design, segmentation, and integration.

Register now for your entire team to learn how to use email to raise more money and secure more donors for your annual fund.


  • Strategies for planning successful email campaigns
  • Tactics for maximizing open, click through, and conversion rates
  • Methods for building effective segments and analyzing results
  • Examples that have worked at other institutions
  • And more

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Liz Sullivan

Executive Director of Annual Giving, Northwestern University

Liz Sullivan is the Executive Director of Annual Giving at Northwestern University where she oversees the development and execution of an integrated annual giving strategy that leverages traditional and online channels, volunteers and staff. Her 18-year career includes work as the Senior Digital Strategist at The University of Chicago and The Director of Marketing Services at the American Bar Association. She holds BA from Northern Illinois University and is a Gates Award Recipient. 


On Demand Training
Recorded 05/12/2015
Recorded 05/12/2015