Email Strategy for Annual Giving

Recorded On: 12/01/2016

OVERVIEW

Email has become an essential ingredient in today's annual giving toolkit. But as your prospect's inboxes get fuller and fuller, it's getting harder and harder to make your emails stand out. Understanding the latest email techniques and trends will help you create campaigns that get noticed and opened, while helping to achieve your fundraising and stewardship goals.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for designing emails that are visually appealing and optimized for viewing on a mobile device
Tactics for segmenting and scheduling emails that are integrated with other efforts
Methods for testing, tracking and evaluating your email campaigns
Examples that have worked at other institutions
And more!

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Meg Weber

Executive Director of Annual Giving, Colorado State University

Meg Weber is the Executive Director of Annual Giving at Colorado State University, where she oversees all appeal marketing and stewardship across the university. Her 20-year career in annual giving includes work at Washington State University, The University of Texas at Arlington, and The University of North Texas. She is a regular presenter with CASE and several of her programs have been recognized by CASE for excellence in fundraising.