Donor Retention in the Modern Age

Recorded On: 06/26/2018

OVERVIEW

Donor retention has always been the key to successful annual giving. For most institutions, though, there's only about a 50% chance that a prior year donor will renew their support. While traditional channels like direct mail and phonathon are still important, using "modern tactics" like email, recurring gifts, video, data analytics, social media, giving days and other special challenges to steward and retain donors is essential to success.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for segmenting past donor populations and understanding industry trends
Tips for using modern approaches to steward and solicit past donors
Tactics for integrating renewal and upgrade efforts through online channels
Methods for analyzing and reporting results
Examples from other institutions, and more!

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Colin Hennessy

With nearly 15 years of experience in annual giving and educational fundraising, Colin has led programs at the University of Iowa, the University of Pennsylvania, and the University of Chicago. His other experience includes work with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. Colin holds a B.A. in Communications and Media Studies from The University of Iowa, an M.P.A. in Public Policy and Administration from Iowa State University, and an Ed.D. in Higher Education Management from the University of Pennsylvania.