Donor Retention in the Modern Age

Recorded On: 06/26/2018


Donor retention has always been the key to successful annual giving. For most institutions, though, there's only about a 50% chance that a prior year donor will renew their support. While traditional channels like direct mail and phonathon are still important, using "modern tactics" like email, recurring gifts, video, data analytics, social media, giving days and other special challenges to steward and retain donors is essential to success.

Register now for your entire team to learn how to modernize your approach and maximize donor renewal rates for your annual fund.  

This recording is eligible for 1.25 points of CFRE credit.


  • Guidelines for segmenting past donor populations and understanding industry trends
  • Tips for using modern approaches to steward and solicit past donors
  • Tactics for integrating renewal and upgrade efforts through online channels
  • Methods for analyzing and reporting results
  • Examples from other institutions, and more!

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Colin Hennessy

Executive Director of The Penn Fund, University of Pennsylvania

Colin Hennessy is the Executive Director of The Penn Fund at the University of Pennsylvania, where he oversees all annual giving efforts targeted at undergraduate alumni. He's an active presenter with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. He holds a B.A. in Communications and Media Studies from The University of Iowa and a Doctorate in Higher Education Management from the University of Pennsylvania.


On Demand Training
06/26/2018 at 1:00 PM (EDT)   |  75 minutes
06/26/2018 at 1:00 PM (EDT)   |  75 minutes