Direct Mail Calendars

Recorded On: 06/01/2023


Planning and maintaining a direct mail calendar is an essential part of running a successful annual giving program. Often complex and layered, these documents serve as roadmaps and guides throughout the year. When developed properly, and supported by individual project production schedules, they help mobilize stakeholders, optimize resources, and ensure that your efforts are executed in a timely and efficient manner.

Register online for your entire team to learn how to plan an effective direct mail calendar for your annual fund.

This webinar is eligible for 1 point of CFRE credit.


  • Guidelines for beginning the planning process
  • Methods for giving structure to your calendar
  • Tips for creating project schedules for individual mailings
  • Tactics for collaborating with others to execute mailings
  • Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Gina Fiorillo

With over 20 years of experience in annual giving and educational fundraising, Gina has led programs at New York University, the Rutgers University Foundation, Kean University, and Douglass College. She holds a B.A. in English from Douglass College and an M.P.A. from the School of Public Affairs & Administration at Rutgers University.  


On-Demand Training
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes