Direct Mail

Includes a Live Web Event on 04/16/2026 at 12:00 PM (EDT)

Register
- Early bird pricing available!
- Non-member - $295
- Member - Free!
- Regular Price after 03/21/2026 3:19 AM
- Non-member - $395
- Member - Free!
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Early Bird Discount: Register by March 20 and save $100!

OVERVIEW

Direct mail is a cornerstone of annual gift fundraising. Despite the evolution of new media and technology, direct mail continues to be a primary driver of donors and dollars for most institutions. Understanding (and regularly revisiting) the basics of segmentation, messaging, timing, production, and analysis will help to ensure that your appeals stand out and resonate with your prospective donors.

WHAT YOU GET

Understanding of current trends and best practices
Insight into how other programs approach their work
Examples that you can incorporate into your own strategies
Chance to submit questions and chat with colleagues
Copies of all event materials
Opportunity to earn CFRE credit

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Veronica Jones

Executive Director of Annual Giving at The University of Iowa Center for Advancement

Veronica currently serves as the Executive Director of Annual Giving at The University of Iowa Center for Advancement. Her other experience includes roles in Internal Audit and Order Management. Veronica holds a Bachelor of Arts (BA) in Project Management from The University of Arizona Global Campus.

Amy Laprey

Senior Director of Annual Giving at Providence College

Amy Laprey currently serves as the Senior Director of Annual Giving at Providence College. She has previously led programs at Brown University, Wheaton College (MA), and Johnson & Wales University. Her other experience includes work in the financial services industry. Amy holds a Bachelor of Science (BS) in English Language and Literature from Saint Anselm College.

Andrea Ellsworth

Senior Director of Annual Giving at RAND Corporation

Andrea currently serves as the Senior Director of Annual Giving at RAND Corporation. She has previously held annual giving leadership roles at Loyola Law School, Los Angeles, and UCLA Henry Samueli School of Engineering and Applied Science. Her other experience includes work in visitor services for a historical museum. Andrea holds a B.A. in History, Classical Studies from the University of San Francisco.