Developing Consecutive Giving Societies

Recorded On: 01/07/2021

OVERVIEW

Gift clubs or societies have long been used to recognize leadership giving. But today, an increasing number of institutions are also using them to recognize consistent giving and steward donors at all levels and life stages. When managed effectively, these programs help to improve donor retention rates and increase the likelihood that members will continue to give regularly in the future.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for branding your program in conjunction with other stewardship efforts
Tips for developing member benefits and recognition milestones
Strategies for marketing your program and acquiring new members
Methods for evaluating the impact of your efforts
Examples from other institutions, and more!

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Avaleen Morris

Senior Director of Donor Relations, Vanderbilt University Medical Center

Avaleen Morris is the Senior Director of Donor Relations at Vanderbilt University Medical Center, where she leads strategic communications, stewardship, and community engagement teams. With over 15 years of experience in higher education, her previous roles have included Senior Director of Loyalty Giving and Specialty Campaigns at Vanderbilt, annual giving positions at Emory University, and an enrollment management position at Spelman College. Avaleen holds both a BS in Psychology and an AA in Mass Communication/Media Studies from Northern Caribbean University.