Developing Affinity Appeals

Recorded On: 04/02/2026

OVERVIEW

Appealing to alumni and donors based on their passions and interests is one of the most effective ways to capture their attention and inspire them to give. Taking time to understand which affinities exist within your prospect pool, and then developing strategies around them, can help uncover new donors while securing ongoing support from existing donors for years to come.

Register now for your entire team to learn how to develop effective affinity fundraising strategies for your institution.

WHAT YOU GET

Methods for identifying donor passions and interests
Tips for creating affinity-based appeals that resonate with donors
Tactics for incorporating affinity into donor stewardship
Guidelines for analyzing results and determining which areas to focus on in the future
Examples from other institutions, and more!

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Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.