Developing Affinity Appeals

Includes a Live Web Event on 03/12/2026 at 12:00 PM (EDT)

Early Bird Discount: Register by February 13th and save $100!

OVERVIEW

Appealing to alumni and donors based on their passions and interests is one of the most effective ways to capture their attention and inspire them to give. Taking time to understand which affinities exist within your prospect pool, and then developing strategies around them, can help uncover new donors while securing ongoing support from existing donors for years to come.

Register now for your entire team to learn how to develop effective affinity fundraising strategies for your institution.

WHAT YOU GET

Understanding of current trends and best practices
Insight into how other programs approach their work
Examples that you can incorporate into your own strategies
Chance to submit questions and chat with colleagues
Copies of all event materials
Opportunity to earn CFRE credit

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Alexis Watts

Associate Director of Annual Giving, Storytelling, and Employee Philanthropy and University of South Carolina

Alexis Watts currently serves as the Associate Director of Annual Giving, Storytelling, and Employee Philanthropy at the University of South Carolina. Her other experience includes work in non-profit development and as a producer and journalist in the television industry. Alexis holds a Bachelor of Arts in Communication and Media Studies from the College of Charleston and is pursuing a Master of Science in Data and Communication from the University of South Carolina.

Patrick Donahue

Associate Director of Annual Giving at Ball State University Foundation

Patrick Donahue currently serves as the Associate Director of Annual Giving at Ball State University Foundation. His other experience includes non-profit development and youth services, as well as, work in financial services. Patrick holds a Bachelor of Arts in Sports Administration from Ball State University.

John Andreadis

Director of Leadership Society Giving & Impact at Moravian University

John Andreadis currently serves as the Director of Leadership Society Giving & Impact at Moravian University. His other experience includes frontline fundraising, non-profit development, as well as arts administration. John holds a Bachelor of Arts in Communications - Broadcast Journalism from Penn State University.