Demonstrating ROI in Annual Giving

Recorded On: 02/14/2017


Often overshadowed by major gifts and other priorities, annual giving programs can find themselves under pressure to measure their productivity and make the case for further investment. That's why it's crucial to be able to explain the important role annual giving plays within an advancement operation, and to show the positive return annual giving programs and activities can yield over the short and long term.

Register now for your entire team to learn more about how to demonstrate return on investment (ROI) in annual giving. 

This recording is eligible for 1.25 points of CFRE credit. 


  • Tips for making an internal case for annual giving and communicating the need for additional budgetary and staff resources
  • Methods for calculating return on investment, cost to raise a dollar, and lifetime value
  • Guidelines for benchmarking your program's performance with peer institutions and using surveys to assess the impact of your efforts
  • Examples that have worked at other institutions
  • And more!

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Nate Cairney

Director of Annual Giving, Northern Arizona University

Nate Cairney serves as the Director of Annual Giving for Northern Arizona University, where he oversees annual giving strategy, operations and analytics across the university. Previously, he served as a civilian in the US Air Force where he specialized in public affairs and marketing, and he is a nationally recognized speaker on marketing strategy and data analytics. He holds an M.A. in international business and public policy from Tufts University's Fletcher School of Law and Diplomacy, an M.A. in English from Kansas State University and a B.A. from Benedictine College.


On Demand Training
Recorded 02/14/2017
Recorded 02/14/2017