DEI: Diversifying Your Donor Pipeline

Recorded On: 11/11/2021


For years, educational institutions have been at the forefront of the DEI movement. But many of them still have a lot of work to do when it comes to diversity within their own donor populations. Part of the reason for this is that they don’t know where to begin or how to address the issue. Having a defined process for measuring diversity—and a clear plan for increasing it—will be critical to success for institutional advancement programs in the years ahead.

Register now to learn how to use data to evaluate and strengthen the diversity of your donor pipeline.

This webinar is eligible for 1.25 points of CFRE credit.


  • Methods for gathering data to better understand your current constituent and donor populations
  • Techniques for analyzing your data and understanding what it’s telling you
  • Tips for translating key findings into an actionable plan to increase diversity within your constituent and donor populations
  • Guidelines for implementing strategies into new and existing programs and evaluating your efforts along the way
  • Examples from other institutions, and more!

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Ken Bonner

Chief Managing Officer of Advancement Services

USC Viterbi School of Engineering

Ken Bonner serves as the Chief Managing Officer of Advancement Services at USC Viterbi School of Engineering, where he oversees strategic board engagement, stewardship and donor relations, advancement events and communications, prospect research and management, and data analytics. Ken’s 30-year career in advancement includes leading advancement services and campaign reporting at Occidental College and directing the advancement information and technology team at Cal Poly Pomona. Ken and his teams have won numerous CASE Gold Awards for innovative stewardship programs as well as fundraising and student recruitment video productions. Ken holds a bachelor’s degree from Excelsior College.


Diversifying Your Donor Pipeline
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