Addressing Diversity Within Your Donor Population

Recorded On: 04/09/2019

OVERVIEW

Today’s donor populations are more diverse than ever before. Important philanthropic segments based on ethnic background, gender, and other social characteristics have taken root, and advancement shops must be attuned to their interests and their concerns in order to be effective. Understanding how to recognize, respond to, and encourage diversity among constituents is key to the short and long-term success of every institution's overall fundraising strategy.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for understanding the characteristics and interests of diverse donor groups
Tips for developing compelling messages that resonate with their specific interests
Tactics for engaging donors as volunteers, through events, and in other activities
Methods for stewarding donors in a way that is sensitive to diversity
Examples from other institutions, and more!

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Brian Thomas

Assistant Head of School, Mary Institute and St. Louis Country Day School

Brian Thomas is Assistant Head of School at Mary Institute and St. Louis Country Day School (MICDS), where he focuses on constituency engagement and 21st-century learning and habits of mind, while practicing student-centered management. After close to ten years teaching, he has held administrative leadership positions at independent schools for 20 years. In addition to his career in education, Brian has worked as a TV actor, including a recurring role on A Different World. Brian holds a BA in History from Yale University, and an MS in Curriculum & Instruction, with a concentration in Progressive Education, from Portland State University.