Cultivating Young Alumni Leadership Donors

Recorded On: 06/06/2017

OVERVIEW

In addition to encouraging broad-based participation by recent graduates, annual giving programs are also responsible for engaging and preparing the next generation of major donors. Although identifying and cultivating relationships with young leaders requires a special touch and a unique approach, doing so can ensure high returns for your institution long into the future.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for recruiting and engaging recent graduates as volunteers and leadership donors
Tips for identifying younger prospects and soliciting them for leadership gifts
Guidelines for structuring stewardship programs and gift society membership for young alumni
Examples that have worked at other institutions
And more!

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Colin Hennessy

With nearly 15 years of experience in annual giving and educational fundraising, Colin has led programs at the University of Iowa, the University of Pennsylvania, and the University of Chicago. His other experience includes work with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. Colin holds a B.A. in Communications and Media Studies from The University of Iowa, an M.P.A. in Public Policy and Administration from Iowa State University, and an Ed.D. in Higher Education Management from the University of Pennsylvania.