Cultivating Student Philanthropy

Recorded On: 09/01/2015

OVERVIEW

Building a culture of philanthropy begins with students, which is why it is so important to engage and support them before they graduate. Through events, volunteers, and multi-channel marketing efforts, you can teach students why giving matters and how they can make a difference in the life of their institution.

Register now to learn how to develop student philanthropy programs that will entertain, educate and encourage the next generation of support for your institution.

WHAT YOU'LL DISCOVER

Strategies for teaching students about philanthropy's impact
Tactics for engaging and supporting student groups and volunteers
Methods for designing successful student and senior class giving campaigns
Examples that have worked at other institutions
And more

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Missy Kennedy

Associate Vice Chancellor for University Advancement, UNC Wilmington

Missy Kennedy serves as the Associate Vice Chancellor for University Advancement at the University of North Carolina Wilmington. In this role, she oversees annual giving, leadership annual giving, communications and stewardship, in addition to providing strategic vision for the division and the UNCW Alumni Association. Missy’s 18-year career in annual giving, marketing and promotions also includes work with the New Hanover Regional Medical Center, NextMedia Group and the House of Blues. She has been recognized by CASE as a stellar speaker and her teams have earned Special Merit and Grand Excellence Awards as well as overall fundraising improvement. Missy received her bachelor’s degree in Communication Studies from UNC Wilmington.