Cultivating Current-Use Scholarship Donors

Recorded On: 07/30/2019

OVERVIEW

Current-use scholarships (also known as "term scholarships" or "annual fund scholarships") can be an exciting gift opportunity for donors who want to direct their annual fund contribution to students, but are not interested or ready to make endowment gifts. They're also a great tool for gift officers who are trying to secure annual support at a leadership level over multiple years. Recognizing the unique challenges and mechanics behind these gifts will help ensure that they're presented and secured in a way that's rewarding for the donor as well as your institution.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives for understanding the models and mechanics of current-use scholarships
Tips for identifying prospective donors
Methods for soliciting term scholarship donors and drafting gift agreements
Guidelines for stewarding term scholarship donors and increasing their support over time
Examples from other institutions, and more!

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Keturi DeLong

With nearly 15 years of experience in annual giving and educational fundraising, Keturi has led programs at Texas A&M University-Commerce, the University of North Texas, and The Hockaday School. Her other experience includes work with The Paradigm Advancement Group and the George W. Bush Presidential Center. She holds a B.A. in Communication Studies and Spanish from the University of North Carolina-Wilmington, and an M.A. in Communication Studies from the University of North Texas.