Cultivating Current-Use Scholarship Donors
Recorded On: 07/30/2019
Current-use scholarships (also known as "term scholarships" or "annual fund scholarships") can be an exciting gift opportunity for donors who want to direct their annual fund contribution to students, but are not interested or ready to make endowment gifts. They're also a great tool for gift officers who are trying to secure annual support at a leadership level over multiple years. Recognizing the unique challenges and mechanics behind these gifts will help ensure that they're presented and secured in a way that's rewarding for the donor as well as your institution.
Register now for your entire team to learn how to cultivate current-use scholarship donors as part of your advancement strategy.
This webinar is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Perspectives for understanding the models and mechanics of current-use scholarships
- Tips for identifying prospective donors
- Methods for soliciting term scholarship donors and drafting gift agreements
- Guidelines for stewarding term scholarship donors and increasing their support over time
- Examples from other institutions, and more!
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Vice President of Institutional Advancement, Texas A&M University - Commerce
Keturi DeLong is the Vice President of Institutional Advancement at Texas A&M University - Commerce, where she oversees Development and Alumni Relations. Prior to her role as VP, she served as the Associate Vice President for Advancement at A&M Commerce. She has also held development roles at The University of North Texas College of Education and at The Hockaday School. The incoming chair of CASE District IV, Keturi holds an M.A. in Communication from The University of North Texas and a B.A. in Communications from the University of North Carolina at Wilmington.