Conducting Alumni & Donor Surveys

Recorded On: 03/31/2020


Surveys offer advancement programs a way to better understand the perspectives, interests, and concerns of alumni, donors, and other key groups. And while producing a survey may seem like a daunting task, it’s easier than you think—if you follow a few important steps. In return, the data you’ll gain will equip you with powerful insights to help guide your programs to new heights.

Register now for you and your entire team to learn how to conduct insightful surveys of alumni, donors, and other key constituencies.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for setting goals, establishing project schedules, and preparing resources
  • Tips for phrasing, structuring, and ordering questions
  • Tactics for promoting surveys through various channels and maximizing the number of participants
  • Methods for analyzing responses and translating key findings into practical strategies
  • Examples from other institutions, and more!

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Christy Moss

Executive Director of Strategic Engagement, University of Illinois at Urbana-Champaign

Christy Moss is the Executive Director of Strategic Engagement at University of Illinois at Urbana-Champaign, where she leads efforts in annual giving, stewardship and donor relations, communications & marketing, data analytics, and event strategy. Over the course of her 15-year career, she has held many different roles in advancement and worked on three capital campaigns. A speaker with CASE, she has also published multiple times in the Journal of Education Advancement and Marketing. Christy holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.


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