Conducting A/B Tests

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Erin Glidden currently serves as the VP for Creative and Data Strategies at the South Dakota State University Alumni & Foundation. She has led programs at the SDSU Foundation and the Mid-America Council of the Boy Scouts of America. Her other experience includes marketing and sports communication. She holds a B.B.A. and a certificate in entrepreneurship and marketing management from The University of Iowa Tippie College of Business.

Heather Carlson currently serves as the Senior Director of Marketing and Annual Giving at Boise State University. She has led programs in advancement communications at Boise State University for over a decade. Her other experience includes corporate communications, marketing, and graphic design. She holds a BFA in Graphic Design with a Minor in Marketing and an M.A. in Communication from Boise State University.

Leah Evanchuck currently serves as the Director of Annual Giving at Rush University Medical Center. Her other experience includes non-profit consulting and institutional giving roles in healthcare fundraising and the arts. Evanchuck holds a B.A. in Sociology and Psychology from Baldwin Wallace University and an M.S. in Nonprofit Management from The New School.