Communicating the Impact of Annual Giving

Includes a Live Web Event on 11/20/2025 at 12:00 PM (EST)

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OVERVIEW

It’s not about the money. It’s about what the money does. That’s why it’s so important to develop content and messages that communicate the impact of annual giving to donors. This is especially true for unrestricted gifts, where donors may not understand how their donations are being used. Articulating how annual gifts benefit students, faculty, and the institution in general - through appeals, acknowledgments, and other communications - is a critical aspect of stewardship and key to ensuring continued lifelong support.

WHAT YOU'LL DISCOVER

Guidelines for describing the role and purpose of annual giving
Methods for identifying and profiling those who benefit from annual giving
Tips for balancing solicitation and stewardship communication schedules
Tactics for adapting impact-related content to different communication channels
Examples from other institutions, and more!

WHAT YOU GET

One log-in to the LIVE webinar
Link to watch a recording of the webinar following the live event
Your questions answered by industry leaders
Copies of the presentation materials and resources
Eligible for 1.5 points of CFRE credit
AGN Members get FREE webinar registration. Click here to learn more.

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Terence Bodak

Director of Annual Giving at Drew University

Terence Bodak currently serves as the Director of Annual Giving for Drew University. He has led programs at Rutgers University Foundation and Monmouth University. He holds a B.A. in Political Science and an M.A. in European History, both from Monmouth University.

Sean Gilbert

Director of Development - Direct Marketing at American University

Sean Gilbert currently serves as the Director of Development - Direct Marketing at American University. He previously led programs at LSU. His other experience includes work in non-profit membership and philanthropy. He holds a BS in Business Administration from University of Louisiana at Lafayette and an MA in Arts Administration from University of New Orleans.

Bill Robertson

Director of the Amici Fund & Alumni Relations at Woodberry Forest School

Bill Robertson currently serves as the Director of the Amici Fund & Alumni Relations at Woodberry Forest School. He previously led programs at the Hill School. His other experience includes work in media, customer service, sales and the arts. Bill holds a BA in Psychology from Duke University.