Communicating Gift Impact

Includes a Live Web Event on 11/05/2026 at 12:00 PM (EST)

OVERVIEW

It’s not about the money. It’s about what the money does. That’s why it’s so important to develop content and messages that communicate the impact of annual giving to donors. This is especially true for unrestricted gifts, where donors may not understand how their donations are being used. Articulating how annual gifts benefit students, faculty, and the institution in general - through appeals, acknowledgments, and other communications - is a critical aspect of stewardship and key to ensuring continued lifelong support.

WHAT YOU GET

Understanding of current trends and best practices
Insight into how other programs approach their work
Examples that you can incorporate into your own strategies
Chance to submit questions and chat with colleagues
Copies of all event materials
Opportunity to earn CFRE credit

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Candis Arthur

Associate Vice President for Development Operations at Berea College

Candis Arthur currently serves as the Associate Vice President for Development Operations at Berea College, where she has held various annual giving and operational roles. Candis holds a Bachelor of Science in Child and Family Studies from Berea College.

Brenna Sullivan

Senior Annual Giving Strategist at Virginia Tech

Brenna Sullivan currently serves as the Senior Annual Giving Strategist at Virginia Tech. She previously led programs at Roanoke College. Her other experience includes work in admissions and retail sales. Brenna holds Bachelor’s degrees in Communication Arts and Sociology from Concord University and a Master of Science in Military and Strategic Leadership from Mountain State University.