Calendar Year-End Appeals

Includes a Live Web Event on 11/14/2024 at 12:00 PM (EST)

OVERVIEW

The last few months of the calendar year are critical for annual giving programs. End-of-year goals and deadlines can create a sense of urgency for your donor base that - if used correctly - can really boost your results. Having a plan in place for sending end-of-year appeals and motivating your constituents and volunteers will ensure that you acquire as many donors and raise as much money as possible for your annual fund.

WHAT YOU'LL DISCOVER

Guidelines for setting goals
Tactics for aligning messages with key audiences
Tips for optimizing a schedule of appeals
Methods for evaluating results
Examples, tools and more!

WHAT YOU GET

One log-in to the LIVE webinar; invite your entire team
Link to watch a recording of the webinar following the live event
Your questions answered by an expert
Copies of the materials and resources
Eligible for 1 point of CFRE credit
AGN Members get FREE webinar registration. Click here to learn more.

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Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Greg Knedler

Vice President | Annual Giving Network

With more than 25 years of experience in annual giving and educational fundraising, Greg has led programs at Troy University, the Air Force Academy Foundation, Georgia State University, and Auburn University. His other experience includes consultant work with K-12 private and charter schools. He holds a B.S in Marketing and an M.Ed. in Marketing Education, both from Auburn University.