Building Consecutive Giving Societies

Recorded On: 06/04/2019

OVERVIEW

When donors give consistently from one year to the next, it not only reinforces their relationship with the institution, it also strengthens the pipeline of future support. With this in mind, an increasing number of institutions are using consecutive giving societies to incentivize and steward loyal supporters. When managed effectively, these societies improve donor retention and participation, while increasing the likelihood that members will make major gifts in the future.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for branding your program in conjunction with other stewardship efforts
Tips for developing member benefits and recognition milestones
Strategies for marketing your program and acquiring new members
Methods for evaluating the impact of your efforts
Examples from other institutions, and more!

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Avaleen Morris

With more than 15 years of experience in educational fundraising, Avaleen has led programs at Vanderbilt University Medical Center, Vanderbilt University, Emory University, and Spelman College. Avaleen holds both a B.S. in Psychology and an A.A. in Mass Communication/Media Studies from Northern Caribbean University.