Building Consecutive Giving Societies
Recorded On: 06/04/2019
When donors give consistently from one year to the next, it not only reinforces their relationship with the institution, it also strengthens the pipeline of future support. With this in mind, an increasing number of institutions are using consecutive giving societies to incentivize and steward loyal supporters. When managed effectively, these societies improve donor retention and participation, while increasing the likelihood that members will make major gifts in the future.
Register now for your entire team to learn how to build and maintain consecutive giving societies for your annual fund.
This webinar is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Guidelines for branding your program in conjunction with other stewardship efforts
- Tips for developing member benefits and recognition milestones
- Strategies for marketing your program and acquiring new members
- Methods for evaluating the impact of your efforts
- Examples from other institutions, and more!
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Senior Director of Donor Relations, Vanderbilt University Medical Center
Avaleen Morris is the Senior Director of Donor Relations at Vanderbilt University Medical Center, where she leads strategic communications, stewardship, and community engagement teams. With over 15 years of experience in higher education, her previous roles have included Senior Director of Loyalty Giving and Specialty Campaigns at Vanderbilt, annual giving positions at Emory University, and an enrollment management position at Spelman College. A Judging Coordinator for CASE District III awards, Avaleen holds both a BS in Psychology and an AA in Mass Communication/Media Studies from Northern Caribbean University.