Building Consecutive Giving Societies

Recorded On: 06/04/2019


When donors give consistently from one year to the next, it not only reinforces their relationship with the institution, it also strengthens the pipeline of future support. With this in mind, an increasing number of institutions are using consecutive giving societies to incentivize and steward loyal supporters. When managed effectively, these societies improve donor retention and participation, while increasing the likelihood that members will make major gifts in the future.

Register now for your entire team to learn how to build and maintain consecutive giving societies for your annual fund.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for branding your program in conjunction with other stewardship efforts
  • Tips for developing member benefits and recognition milestones
  • Strategies for marketing your program and acquiring new members
  • Methods for evaluating the impact of your efforts
  • Examples from other institutions, and more!

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Avaleen Morris Reid

Senior Director of Appeals and Operations, Vanderbilt University

Avaleen Morris Reid is the Senior Director of Appeals and Operations at Vanderbilt University, where she leads a team of seven development professionals and oversees direct marketing fundraising and annual giving stewardship. With over 15 years of experience in higher education, her previous roles have included Director of Appeals and Donor Participation at Vanderbilt, annual giving positions at Emory University, and an enrollment management position at Spelman College. A Judging Coordinator for CASE District III awards, Avaleen holds both a BS in Psychology and an AA in Mass Communication/Media Studies from Northern Caribbean University.


Live Webinar
06/04/2019 at 1:00 PM (EDT)   |  75 minutes
06/04/2019 at 1:00 PM (EDT)   |  75 minutes