Building a Strong Senior Class Giving Program

Recorded On: 10/22/2019

OVERVIEW

For many students, their senior year is the first time they'll be asked to donate to their school. Senior class giving campaigns can play an important role in educating students about the importance of philanthropy and preparing them to be lifelong supporters of their alma mater. Coordinating this effort in an organized and thoughtful way will not only help ensure a positive experience for the student, but will influence their future decisions about giving back once they become alumni.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for setting goals and developing a calendar to guide your efforts
Tactics for identifying student leaders and recruiting them to serve as volunteers
Tips for optimizing the timing and messaging of appeals and other communications
Methods for stewarding donors through events and other activities
Examples from other institutions, and more!

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Skylar Beaver

With more than 15 years of experience in annual giving and educational fundraising, Skylar has led programs at The Lawrenceville School, The Spence School, Washington and Lee University, and Hobart and William Smith Colleges. Her other experience includes work as the Chair of STAFF (Sharing the Annual Fund Fundamentals). Skylar has a B.A. in Sociology from Hobart and William Smith Colleges and an M.P.A. in nonprofit management from SUNY Brockport.