Building A Crowdfunding Program

Recorded On: 08/09/2016


While crowdfunding has excited the non-profit world in recent years, many colleges, universities and independent schools are still figuring out how to integrate it into their traditional annual giving efforts. Understanding the benefits and potential pitfalls of a crowdfunding program will ensure that your projects secure more donors and dollars without being a drain on your staff and budget.

Register now to learn how to maximize crowdfunding as part of your overall annual giving strategy.

This recording is eligible for 1.25 points of CFRE credit.


  • Guidelines for engaging alumni, students, parents, and faculty through crowdfunding and analyzing the effectiveness of your efforts
  • Methods for identifying and vetting the right crowdfunding projects and project leaders
  • Tactics for boosting donor acquisition, strengthening retention, and uncovering the interests and affinities of your supporters
  • Examples from other institutions
  • And more!

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Karen LaMalva

Director of Annual Giving, University of Connecticut Foundation

Karen LaMalva is the Director of Annual Giving at the University of Connecticut Foundation. She oversees annual giving efforts for the university's schools and colleges, athletic programs and health center and her team is responsible for leading direct mail, phonathon, email, and crowdfunding initiatives. With nearly twenty years of advancement experience, she has also served as the Director of Development for Hartford Hospital and held positions at Brandeis University and Eastern Connecticut Health Network.


On Demand Training
Recorded 08/09/2016
Recorded 08/09/2016