Auditing Your Annual Giving Program

Recorded On: 05/16/2017

OVERVIEW

Is it time to take a closer look at your annual giving operation? Assessing the past performance of its primary marketing channels, core messages and key donor segments is an important step toward improving results. Understanding how your program measures up can also help you determine how to structure the organization, allocate resources, and make the case for additional investment.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for assessing the strengths, weaknesses and opportunities within your operation
Guidelines for benchmarking key metrics against industry trends and peer programs
Tactics for translating key findings into specific recommendations to improve your efforts
Examples that have worked at other institutions
And more!

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Laura McGinley

Senior Director of Annual Giving, New York University

Laura McGinley is Senior Director of Development at the public charter school network Uncommon Schools. She most recently served as Senior Director of Annual Giving at New York University, where she oversaw university-wide annual giving efforts including print and digital appeals, phonathon, leadership giving, and student and young alumni fundraising. Previously she served as the Director of Development Communications at the Educational Alliance. She holds a Bachelors in Art History from Princeton University and a Masters in Writing from Sarah Lawrence College.