Analytics for Annual Giving
Recorded On: 01/19/2016
Annual giving programs are rich with data. If analyzed properly, that data can help you develop strategies that will raise more money and increase participation. Analytics can also help determine how to allocate your valuable time and resources so that your program is productive and efficient. If you don't measure it, you can't manage it!
Register now to learn how to develop a data driven strategy for your annual fund.
WHAT YOU'LL DISCOVER
- Methods for measuring and analyzing your appeals, programs, and segments
- Recommendations for developing reports, benchmarking, and developing basic predictive models
- Guidelines for translating your analysis into specific ideas that produce results!
- Example from other institutions
- And more!
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Executive Director of Annual Giving, Colorado State University
Meg Weber is the Executive Director of Annual Giving at Colorado State University, where she oversees all appeal marketing and stewardship across the university. Her 20-year career in annual giving includes work at Washington State University, The University of Texas at Arlington, and The University of North Texas. She is a regular presenter with CASE and several of her programs have been recognized by CASE for excellence in fundraising.