Alumni Participation

Recorded On: 03/27/2025

OVERVIEW

Calculated as the percentage of graduates who donate to their alma mater each year, alumni participation is a high priority for annual giving programs at most colleges, universities and independent schools. However, the industry has seen a decline in participation for the past several decades. Setting clear goals, developing effective strategies, and tracking results are key when it comes to increasing alumni participation rates and creating a sustainable source of philanthropic support for educational institutions over the long term.

This webinar is eligible for 1 point of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for making alumni participation a priority
Tactics for inspiring alumni to participate each and every year
Tips for motivating colleagues to support alumni participation efforts
Methods for reporting and benchmarking alumni participation rates (APR)
Examples from other institutions, and more!

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Ann Lawrence Grasty

Executive Director, University Annual Giving at University of Virginia

Ann Lawrence serves as the Executive Director, University Annual Giving at the University of Virginia. She previously led development programs at the Montpelier Foundation. Her other experience includes work in sales and executive management. Ann Lawrence holds a degree in Commerce, Finance from the University of Virginia.

Christene Riendeau

Senior Director of Annual Giving and Volunteer Engagement at College of the Holy Cross

Christene serves as the Senior Director of Annual Giving at College of the Holy Cross. Her other experience includes work in financial services, marketing and communications. Christene holds a B.A. in English Literature from The College of New Jersey.

Tiffany Wooten

Director of Annual Giving at The Westminster Schools

Tiffany serves as the Director of Annual Giving at The Westminster Schools. Her other experience includes work in major gifts, events and community development. Tiffany holds a B.A. in Speech Communication and Sociology and an MPA in Non-Profit/Public/Organizational Management and Public Policy, both from the University of Georgia