Acquisition

Recorded On: 07/27/2023

OVERVIEW

Acquiring a donor for the first time can often be difficult and expensive. But that doesn’t mean you should give up those who haven’t supported you in the past. In fact, converting non-donors into donors is one of the most important functions an annual giving program can perform. Finding new and creative ways to acquire donors not only helps to diversify and rejuvenate the donor pool, but it helps to strengthen the pipeline of future philanthropic support.

Register online for your entire team to learn how to develop effective new donor acquisition strategies for your annual fund.

This webinar is eligible for 1 point of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for putting acquisition into perspective
Suggestions for developing effective messages
Tips for inspiring new donors through special campaigns
Methods for evaluating and building on your acquisition efforts
Examples from other institutions, and more!

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Kara Tompkins

With over ten years of experience in annual giving and educational fundraising, Kara has led programs at Syracuse University, SUNY Cortland, and Clarkson University. Her other experience includes work as a volunteer firefighter and EMT in her local community. She holds a B.S. in Interdisciplinary Social Sciences from Clarkson University and an M.A. in Higher Education Administration from Stony Brook University.