Recorded On: 07/27/2023


Acquiring a donor for the first time can often be difficult and expensive. But that doesn’t mean you should give up those who haven’t supported you in the past. In fact, converting non-donors into donors is one of the most important functions an annual giving program can perform. Finding new and creative ways to acquire donors not only helps to diversify and rejuvenate the donor pool, but it helps to strengthen the pipeline of future philanthropic support.

Register online for your entire team to learn how to develop effective new donor acquisition strategies for your annual fund.

This webinar is eligible for 1 point of CFRE credit.


  • Guidelines for putting acquisition into perspective
  • Suggestions for developing effective messages
  • Tips for inspiring new donors through special campaigns
  • Methods for evaluating and building on your acquisition efforts
  • Examples from other institutions, and more!

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Kara Tompkins

With over ten years of experience in annual giving and educational fundraising, Kara has led programs at Syracuse University, SUNY Cortland, and Clarkson University. Her other experience includes work as a volunteer firefighter and EMT in her local community. She holds a B.S. in Interdisciplinary Social Sciences from Clarkson University and an M.A. in Higher Education Administration from Stony Brook University.


On-Demand Training
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes