Leveraging Athletics to Engage Alumni & Donors

Recorded On: 03/25/2021

OVERVIEW

For decades, athletics have helped educational institutions strengthen connections with alumni and donors. But the changes and challenges of the past year, including temporary restrictions on public gatherings and team sports, have forced organizations to pause and rethink their strategies. Fortunately, many are discovering new, creative ways to use athletic programs to continue building connections and advancing the mission of their institutions.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives for understanding changes and challenges facing athletic programs
Guidelines for crafting athletics communications and messages
Methods for involving current and former athletes, leaders, and personalities
Tips for rethinking engagement opportunities around games, events, and other activities
Examples from other institutions, and more!

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Danielle Melman

Danielle Melman is the Associate Athletics Director-External Engagement and Marketing at the University of California San Diego, where she manages athletics-related alumni engagement, outreach, and special events. In her decade in athletics at UC San Diego, Danielle has also run annual giving for all of the institution’s intercollegiate sports, and trained as a campus LEAD Fellow (Leaders for Equity Advancement and Diversity). A college athlete herself, Danielle holds an MS in Sports Management from Drexel University and a BS in Biology from the University of California San Diego, and serves in alumni volunteer roles at both of her alma maters.