307: Annual Giving for Small Budgets

Recorded On: 01/17/2017


A penny saved is a penny earned... sometimes even more! Effective annual giving tactics don't necessarily need to cost a lot of time or money. In fact, sometimes the least expensive ideas can end up yielding the biggest results. Take advantage of economical opportunities as often as you can, and spend your valuable resources where they're needed most.

Register now to learn about low cost ideas that can have high returns for your annual fund. 

This recording is eligible for 1.25 points of CFRE credit. 


  • Tactics that can be implemented easily, and won't cost a lot of time or money
  • Guidelines for efficient budget planning
  • Methods to measure and analyze the impact of your low cost programs
  • Examples that have worked at other institutions
  • And more!

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Missy Kennedy

Associate Vice Chancellor for University Advancement​, UNC Wilmington

Missy Kennedy serves as the Associate Vice Chancellor for University Advancement at the University of North Carolina Wilmington. In this role, she oversees annual giving, leadership annual giving, communications and stewardship, in addition to providing strategic vision for the division and the UNCW Alumni Association. Missy’s 18-year career in annual giving, marketing and promotions also includes work with the New Hanover Regional Medical Center, NextMedia Group and the House of Blues. She has been recognized by CASE as a stellar speaker and her teams have earned Special Merit and Grand Excellence Awards as well as overall fundraising improvement. Missy received her bachelor’s degree in Communication Studies from UNC Wilmington.


On Demand Training
Recorded 01/17/2017
Recorded 01/17/2017