Inspiring Support on #GivingTuesday

Recorded On: 10/20/2020

OVERVIEW

#GivingTuesday—which takes place on the Tuesday after Thanksgiving each year—has become a significant event for non-profits around the world. Many educational institutions, however, struggle to determine the best way to incorporate it into their annual fundraising plans. Having a well-defined strategy for engaging alumni, parents, students, employees and other groups on #GivingTuesday can help colleges, universities, and independent schools capitalize on the opportunity—without overextending resources or taking away from other important seasonal fundraising efforts.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Tips for assessing opportunities and setting goals for the big day
Methods for creating an integrated multichannel communications calendar
Tactics for engaging volunteers and campus partners to help spread the word
Guidelines for evaluating the effectiveness of your efforts
Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Gina Fiorillo

With over 20 years of experience in annual giving and educational fundraising, Gina has led programs at New York University, the Rutgers University Foundation, Kean University, and Douglass College. She holds a B.A. in English from Douglass College and an M.P.A. from the School of Public Affairs & Administration at Rutgers University.