305: Making a Second Ask
Recorded On: 07/16/2019
“Give now and we won’t ask you again for the rest of the year” used to be a somewhat humorous tagline for many annual giving programs. Yet with increased pressure to raise money and a growing number of institutional priorities, organizations are finding that it's beneficial to be able to go back to their loyal donors before the next fiscal year—and many are, in fact, willing to give again. By targeting donors for second asks, programs have found an effective way to upgrade support to higher levels while boosting overall engagement and retention.
Register now to learn how to incorporate second asks into your annual giving efforts.
This webinar is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Perspectives for understanding the benefits and limitations of a second ask
- Methods for identifying donors who are most likely to give again
- Tips for soliciting donors for additional gifts through various channels
- Guidelines for analyzing your efforts
- Examples from other institutions, and more!
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Senior Director of Annual Giving and Alumni Relations, Geisinger
Anthony Cernera is the Senior Director of Annual Giving and Alumni Relations for Geisinger, where he oversees a broad-based engagement and solicitation strategy for a variety of clinical, research and educational programs. Prior to this role, he led annual giving programs at Stony Brook University, the University of Scranton, and Sacred Heart University. A frequent conference speaker, Anthony holds a B.A. from Sacred Heart University and an M.Ed. in Educational Leadership from Concordia University. He is currently pursuing a doctorate in developmental psychology at Marywood University.