304: Stewarding New Donors

Recorded On: 12/17/2019


Acquiring a donor for the first time can be a challenging (and expensive) undertaking, which is why it’s so important to make sure it’s a positive experience for them. The best way to do this is through a thoughtful stewardship and communications plan that recognizes new gifts, celebrates first-time donors, and demonstrates the impact of philanthropic support. Doing so will go a long way toward increasing donor retention rates and creating a culture of loyal supporters.

Register now to learn how to successfully steward and retain new donors.

This webinar is eligible for 1.25 points of CFRE credit.


  • Methods for monitoring and tracking first-time gifts
  • Tips for producing new donor acknowledgements and communications
  • Tactics for renewing new donors on the anniversary of their first gift (and beyond!)
  • Guidelines for reporting and evaluating your efforts
  • Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Kristin Burnette

Director of Annual Giving, University of Illinois at Urbana-Champaign

Kristin Burnette is Director of Annual Giving at the University of Illinois at Urbana-Champaign, where she manages a centralized, pipeline program and collaborates on annual giving, data, stewardship and engagement strategies. Her over 10-year career at UIUC has included advancement and administrative positions for Institutional Advancement, the Department of Chemistry, and the School of Art + Design. Kristin holds an MS in Library and Information Science and a BA in Art History, both from the University of Illinois at Urbana-Champaign.


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