303: Planning Direct Mail Calendars

Includes a Live Web Event on 06/01/2023 at 1:00 PM (EDT)

Save $100 off the regular price of $375 when you register by 5/5/23 | AGN Members are FREE!


Planning and maintaining a direct mail calendar is an essential part of running a successful annual giving program. Often complex and layered, these documents serve as roadmaps and guides throughout the year. When developed properly, and supported by individual project production schedules, they help mobilize stakeholders, optimize resources, and ensure that your efforts are executed in a timely and efficient manner.

Register online for your entire team to learn how to plan an effective direct mail calendar for your annual fund.


  • Guidelines for structuring and maintaining an overarching high-level calendar
  • Methods for establishing goals and drop dates for each campaign
  • Tips for creating detailed project schedules for individual mailings 
  • Tactics for collaborating with colleagues, vendors and volunteers to execute mailings
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Gina Fiorillo

With over 20 years of experience in annual giving and educational fundraising, Gina has led programs at the Rutgers University Foundation, Kean University, and Douglass College. She holds a B.A. in English from Douglass College and an M.P.A. from the School of Public Affairs & Administration at Rutgers University.


303: Planning Direct Mail Calendars
06/01/2023 at 1:00 PM (EDT)  |  90 minutes
06/01/2023 at 1:00 PM (EDT)  |  90 minutes