303: Planning Direct Mail Calendars

Includes a Live Web Event on 06/01/2023 at 1:00 PM (EDT)

Save $100 off the regular price of $375 when you register by 5/5/23 | AGN Members are FREE!

OVERVIEW

Planning and maintaining a direct mail calendar is an essential part of running a successful annual giving program. Often complex and layered, these documents serve as roadmaps and guides throughout the year. When developed properly, and supported by individual project production schedules, they help mobilize stakeholders, optimize resources, and ensure that your efforts are executed in a timely and efficient manner.

WHAT YOU'LL DISCOVER

Guidelines for structuring and maintaining an overarching high-level calendar
Methods for establishing goals and drop dates for each campaign
Tips for creating detailed project schedules for individual mailings
Tactics for collaborating with colleagues, vendors and volunteers to execute mailings
Examples from other institutions, and more!

WHAT YOU GET

One log-in to the LIVE webinar
Link to watch a recording of the webinar following the live event
Your questions answered by an expert
Copies of the presentation materials and resources
Eligible for 1.25 points of CFRE credit
AGN Members get FREE webinar registration. Click here to learn more.

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Gina Fiorillo

With over 20 years of experience in annual giving and educational fundraising, Gina has led programs at the Rutgers University Foundation, Kean University, and Douglass College. She holds a B.A. in English from Douglass College and an M.P.A. from the School of Public Affairs & Administration at Rutgers University.