302: Renewal Appeals
Recorded On: 11/03/2020
Renewing donors year after year is a cornerstone of successful fundraising. For many programs, however, there is less than a 50% chance of retaining a donor from one year to the next. While good stewardship is important, the methods used to renew support also play a big role in determining outcomes. Integrating traditional channels like print mail, phonathons, and email with more progressive tactics like video, social media, and recurring gifts will help ensure the highest levels of giving.
Register now to learn how to maximize donor renewals for your institution.
This webinar is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Guidelines for segmenting past donor populations
- Tips for incorporating thoughtful and personal messages into past donor appeals
- Tactics for integrating renewal solicitations across multiple channels
- Methods for analyzing and reporting results
- Examples from other institutions, and more!
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Executive Director of Alumni Engagement and Annual Giving, University of Chicago
Colin Hennessy is the Executive Director of Alumni Engagement and Annual Giving at the University of Chicago, where he oversees university-wide efforts to increase the visibility, affinity, and giving participation of alumni worldwide. Previously, he led The Penn Fund at the University of Pennsylvania, and worked in annual giving at the University of Iowa. He's an active presenter with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. Colin holds a B.A. in Communications and Media Studies from The University of Iowa and a Doctorate in Higher Education Management from the University of Pennsylvania.